Marketing and Management of Target Corporation †Free Samples

Question: Talk about the Marketing Management of Target Corporation. Answer: Presentation Target Corporation was built up in 1902. It is a general merchandiser and sells items through stores and advanced channels. The organization has online business at target.com. The organization gives high caliber and on pattern stock at alluring costs (Wilson, 2017). The objective partnership chose to set up its rebate store in Saudi Arabia. The administration of Target Corporation hiredMarketing chief for its activities in Saudi Arabia. Being a trough it is required to establishmarketing office from the investigation of market to figure generally speaking showcasing objectives, targets, strategic, and making arrangements for the whole capacity. Advertising capacity of Target Corporation, Saudi Arabia Vision The vision of the organization is focused on extraordinary worth, network, assorted variety and the earth. It traces what Target Corporation needs to be. It is a drawn out view and spotlights on future. Crucial: It is the crucial the organization to make it most favored goal in all channels. It likewise has faith in conveying remarkable worth and development. It satisfies brand guarantee that is hoping for something else and saving money. Alongside the help to mission they are guided by duties to extraordinary worth, network and condition. Business objective The goal of the organization is to make it beneficial by making it ideal goal shopping goal by passing on extraordinary worth and ceaseless advancement. Item and kind of administrations Target Corporation offers four item classes, family fundamentals, food and pet supplies, attire and extras and hardlines. The family unit fundamental indicates over 20% of deals and incorporates drug store, individual consideration, infant care, excellence and paper items. The food and pet supplies is over 20% of deals and comprises of dairy items, dry staple, refreshments, candy, snacks and solidified food. The clothing and frill produces 20% of deals and incorporates attire for young men, young ladies, people, adornments and shoes. The hardlines are over 15% of deals and offers electronic things, films, books, PC programming and toys. Showcasing plan and SWOT examination Target Corporation has effectively enormous scope tasks and is the biggest markdown store in United States. The headquarter of Target Corporation is in Minneapolis, Minnesota. The organization is thinking to dispatch its store in Saudi Arabia. The earth of Saudi Arabia is good which can make it perhaps the biggest retailer in the nation. It has enormous purchasing control and can authorize low costs (Wagner Eggert, 2016). Proclamation of showcasing objective Target focuses on people groups happiness of looking great and feeling enchanted. It tends to be made conceivable by the cleanliness items and nutritious food alongside social insurance. The organization finds a way to remember its worth and long haul benefits and development of organization. SWOT examination Quality Solid nearness: The organization has effectively solid nearness in different nations which can help organization to set up in Saudi Arabia. Target Corporation additionally has economies of scale which permits tremendous purchasing control and can likewise implement low value system (Schuetz, 2015). Colossal chances: Saudi Arabia has the biggest business. It is relied upon to develop steady in next not many years. Target Corporation has huge chance to set up in Saudi Arabia as it is the ideal area for setting up and developing business. Separation: Target Corporation offers items at reasonable costs and it very well may be the greatest favorable position for the organization in the economy of Saudi Arabia. The organization has contact with different vendors to give separated product at practically identical costs. Shortcoming Reliance of economy on open spending: The economy of Saudi Arabia is subject to the burning through done by open. Additional spending helps in producing more benefits to organization. Past legitimate cases: The past lawful instances of Target Corporation can influence the brand picture. In 2013 likewise organization confronted spillage of classified information including data of clients credit and plastic. Openings Securing of littler retail chains: Saudi Arabia has different little retail chains and Target Corporation can effectively gain these chains. The chains which are now settled think about the flavor of individuals. Along these lines, it is valuable for the organization to obtain little retail chains. Solid nearness on-line advertise: Saudi Arabia has solid nearness on online market thinking about changing conduct of shoppers. The internet business deals in nation are expanding at quick rate. Danger Rising work costs: The work costs in Saudi Arabia have been rising and accordingly compensation have been rising. It influences the productivity of nation by expanding by and large expenses. Expanding rivalry and fluctuating financial situations: Various stores are opening in nation which prompts expanding rivalry in the nation. It builds rivalry as well as changes monetary situations. Contenders The contenders of Target Corporation are: Walmart Macys JCPennys Advertising goals The advertising goals of organization include: The primary goal is to stamp benefit of organization 10% consistently in a legitimized manner by offering an incentive to partners and by keeping up devotion of clients. Increment level of deals by expanding fabricating pace of essential brands. Keep up huge measure of spending plan for notice and advertising. Present versatile items by advancement and putting resources into innovative work. By and large target The general goal of Target Corporation is to develop worldwide level. Anyway the results of the organization enter into neighborhood advertise. The organization plans to accomplish reliability from various market fragments by making accessible creative items. Target showcase fragments The objective market of Target Corporation comprises of youthful, instructed, refined and in vogue individuals additionally who have smart dieting propensities and are worried about natural food things (Kauser, 2014). Promoting blend Item: The organization makes accessible 40% home and clothing things and 20% consumables like food, sound things and excellence things. Cost: The cost of the organization is commonly 1-2% lower than different grocery stores. Before choosing cost of any article systems of contenders are remembered. Spot: The organization chooses place in urban areas or in the shopping centers. Target Corporation is leading its administrations in just about 100 nations and now it is intending to open rebate store in Saudi Arabia. Advancement: The organization burns through 2.3% on promotion and sponsorship. The ad is done through electronic and print media. The organization additionally gives premium offers and deal to draw in significant fragment of clients. Fundamental techniques Market entrance This system of organization runs along its expansion towards north US and Europe by spreading its item go. The item advancement helps in animating the market and in this manner it helps in showcase infiltration. Market Development Target Corporation can broaden its market advancement technique by advancement and innovative work division for the improvement of new items. The organization can concentrate on its extension, obtaining and association. Enhancement methodology The enhancement methodology centers around the North America and the developing economies. The organization is as of now serving in different nations and going to include more nations. Screen and control The observing and control process is brought out by organization through the parity control card strategy which centers around the four discernments: Monetary discernment Client recognition Inner discernment Development and learning standpoint Small scale and Macro condition The small scale condition factors are near the firm. The provider condition: It comprises of different business firms or retailers who give crude material, administration and completed products themselves. The retailers and makers rely upon the various providers. The distributive condition: Target Corporation ensures that the results of organization show up at the last client. The delegates, for example, operators and wholesalers partake in this procedure. The serious condition: Target Corporation ought to know about the expected danger of contenders of comparative items like Walmart. The organization ought to have comprehension of type, size and structure of serious powers. Target Corporation will have more prominent chance to contend successfully in the market of Saudi Arabia (Yue, Rao Ingram, 2013). The full scale condition incorporates the PEST Analysis which is wild factor of the organization. Political elements: Target Corporation has a solid working association with China since larger part of the results of organization originate from China as it were. There is acceptable terms among China and Saudi Arabia as different understandings are now made in the two nations (Ju, Cheng, Hu, Lv Chen, 2015). It can emphatically influence Target Corporation tasks. It is influenced by tax collection, duties and exchange limitations of the nation where it is working (Niblock Malik, 2007). Monetary elements: Saudi Arabia puts forth attempt to draw in remote venture and differentiate its economy. The economy of nation influences Target Corporation, yet the organization can be as yet a significant shopping decision in the market of Saudi Arabia (Alghamedi, 2014). Social components: The manner in which organization treat with representatives, network and purchasers gets support from customers. The site of the organization offers access to the online list. It likewise gives target monetary administrations to the charge cards (Saudi Embassy, 2017). Mechanical components: Target Corporation can converse with clients by utilizing internet based life stages like Facebook, Twitter, LinkedIn and Instagram. They have site pages for news and patterns. Target Corporation can grandstand its items by audits and item pictures (Aljarboa, 2016). Foundation, deve

Hardware Clouds--Pros and Cons Essay Example | Topics and Well Written Essays - 500 words

Equipment Clouds- - Pros and Cons - Essay Example Generally, mists just help the product administrations wherein the equipment part is given by the end clients. Notwithstanding, because of expanding multifaceted nature of the innovation just as evolving necessities, it turns out to be all the more expensive and helpful for the organizations to likewise utilize equipment mists. Aside from this, equipment mists can assist associations with saving expenses on foundation advancement, development costs just as vitality investment funds. (Low, Chen, and Wu, 2011) 2. The movability of the equipment mists wherein firms offer equipment cloud servers pressed in compartments and can be stopped even from parking garages recommends that the organizations can exploit the transportability offered by equipment mists. 3. Equipment mists are totally adaptable in nature along these lines associations can really tailor them as indicated by their own necessities. Off-the-rack equipment frequently can't satisfy the specific necessities of the associations be that as it may, because of versatility of the equipment cloud, it offers a suitable choice to access equipment custom fitted precisely as indicated by the prerequisites. In spite of the fact that the above advantages of equipment distributed computing can be sufficiently adequate to permit firms to go for such hierarchical move as far as overseeing data innovation assets in any case, equipment mists may not satisfy all the necessities of the organizations. Equipment mists may not be advantageous under after conditions: 1. One of the key territories where equipment cloud can neglect to give results is the issue of execution. Particularly on the open mists, numerous associations might be having a similar equipment hence the exhibition may back off. Further, even with the committed equipment, additional heap on the equipment can slow the execution of procedures and in this manner result into loss of proficiency. (Sharif, 2010) 2. Single equipment mists work in single point along these lines the disappointment of the equipment can close

The SIPA Advantage COLUMBIA UNIVERSITY - SIPA Admissions Blog

The SIPA Advantage COLUMBIA UNIVERSITY - SIPA Admissions Blog When you’re looking at schools as an undergraduate, there are books websites, and guidance counselors to help you choose the right “fit” for you. Large or small, urban or rural, there are a bevy of resources to help you navigate what these features will mean in terms of your education and extracurricular activities. As a grad student, you’re left mostly on your own to discern the differences between the most competitive foreign and public policy schools, so I wanted to share five things that I feel make SIPA stand out among its competitors. Location. You already know that SIPA has a close relationship with the United Nations, but that’s just the tip of the iceberg when it comes to the resources available to public policy students in New York City.   Hundreds of non-profits, private companies, the New York Stock Exchange and the government of the largest city in the United States are all located here, providing limitless consulting and internship opportunities. In addition, everyone who’s anyone in global politics and commerce travels through New York City, and more likely than not they come to speak at our school.  In any given day we might have Japan’s Minister of Finance, the Executive Director of Habitat for Humanity, and the CEO of Bloomberg in our building. The trouble isn’t finding a lecture that you want to attend, the trouble is fitting them all in! Professors. Due to the school’s prestige and location, we have some of the best Professors in the world. From Nobel Prize winning economist, Joseph Stiglitz to sustainable development expert Jeff Sachs to associate Professors who are leaders in the real world. Last year I look Campaign Management from Jef Pollock, American Association of Political Consultants’ Pollster of the Year and Women and Power from Ernst and Young Executive and Healthcare Business Association’s Woman of the Year, Carolyn Buck-Luce. Whatever your interest, a SIPA education practically guarantees you access to experts in your field. Columbia University. In addition to all that’s available to students at SIPA itself, a SIPA education means you are part of the Columbia University network.  This means an introduction to literally thousands of alumni all over the world. It also means the opportunity to take classes at any of Columbia’s distinguished graduate schools for credit toward your degree. This year I am taking a class on Elections with Political Science PhD students, a class on Election Law at the prestigious Columbia Law School and a class at Columbia School of Journalism with Washington Post reporter Thomas Edsall. My area of public policy is pretty clear but whether you are passionate about education, defense strategy, health care or development opportunities await you all across our university. Size. I have to admit, I was a little nervous about finding my place at one of the biggest public policy schools in the world, but it turned out to be one of the things I like best about SIPA.   I get to study alongside and learn from over 1000 professionals from 52 countries. When a practical or policy question arises and I need an answer; I am almost guaranteed to find an expert among my classmates. When a candidate I was working for had an event with Bill Clinton,   I was able to reach out to one of his interns at the Clinton Global Initiative to find an address to send a thank you note. When my blog went viral in the campaign world, my more technologically inclined classmates helped teach me best practices for social media. SIPA’s size allows us to offer the most classes, clubs, and extracurricular opportunities of any of the top public or foreign policy schools as well as the wealth of information that is the SIPA community itself. Flexibility. Compared to other public policy programs, SIPA’s MPA curriculum is extremely flexible. SIPA students graduate with a solid foundation in economics, statistics, and management practice, but are free to choose the subjects that most interest them within these fields, as well as from one of the country’s largest selections of electives. For students like me who enter SIPA with a very specific interest, for me it was election systems and civic engagement, this means we are always able to take classes in our field. For students who enter with a broader interest, this means they are free to explore no matter where their interests take them. This post was contributed by Nancy Leeds.   Nancy is a Democratic Campaign Operative and blogger  pursuing her MPA in Social Policy and Management at SIPA.

Successful Leadership - Free Essay Example

Sample details Pages: 4 Words: 1211 Downloads: 4 Date added: 2017/09/25 Category Management Essay Tags: Leadership Essay Success Essay Did you like this example? Name: Bryan Ng (13) Class: 3A2 Date: 26 July 2010 Question: Successful leadership is about winning hearts and minds. Discuss. Warren Bennis, an American scholar widely regarded as a pioneer on the contemporary field of leadership studies, once said that â€Å"Leadership is the wise use of power. Power is the capacity to translate intention into reality and sustain it. † Indeed, leadership comes with power but in order to gain this power, a leader must encompass three main leadership qualities. Besides winning the hearts and mind of the people, a leader must also be able to lead by example and have foresight. Only by mastering the above 3 qualities then can a leader be considered as a successful leader. Do you still think successful leadership is just about winning the hearts and minds of the people? You may ask: why bother to win the hearts and minds of the people? A leader has to be able to win the hearts and minds of the people to gain their support. This is necessary because a leader must have followers, followers who are willing to listen to the leader, followers who believe in the leader. Don’t waste time! Our writers will create an original "Successful Leadership" essay for you Create order So how does a leader achieve this? Well, to win their hearts and minds of people, I believe that it all starts with the leader encouraging and motivating the people. By doing so, the people will feel that their leader actually cares for them and that the leader is as though a close friend of theirs, supportive. This will definitely help bridge the gap between the leader and the people, bringing their relationship closer. Through this, the leaders are then able to gain the trust of the people, and when this mutual trust it built, the group can then effectively reach goals as a whole, as one. Of course, the leader must also be meritocratic and fair in order to win the hearts and minds of the people. The core of it all is to make the people happy, make everyone happy. Being biased to a certain group of people may bring them happiness and gain the support of them. However, the rest of them will feel that they are unfairly treated and will definitely rise against this leader. In history, we saw the French Revolution, which was caused by resentment towards royal absolutism, resentment towards noble privileges and dominance, by the peasants. Therefore, if a leader cannot even achieve win the hearts and minds of the people, who will be willing to support him? Who will be willing to choose a person who does not understand them well as their leader? Who will want a leader that is biased towards the rich, leaving a huge gap between the minority of the rich and the majority of the poor? No one will. The second aspect of successful leadership is to lead by example. A leader has to serve as a role model for the people to follow, then will people listen to you. You cannot expect a leader to ask people stop smoking when he himself does not stop, can you? Policies implemented must include the leader himself too. If the leader does not adhere to his own policy, this will be known as what the Chinese call shuo yi tao, zuo yi tao, which means to say one thing and to do another. However, if he leads by example, he will not only serve as a role model but also as an inspiration for the others. People will have the mentality that if he can do it, so can I, therefore, I feel that whether or not a leader leads by example is an important turning point in his leadership career. Leading by example is important but what is the most important thing that the leader has to lead in? The most important thing a leader must lead in is to be morally upright and work for the group interest rather than personal interests. As a group, a leader not only has to look after his own interests but also the interests of his fellowmen. One, who gives up his group interests for their own, is not only a bad leader but also a traitor, and if he is caught, they will be severely dealt with under the hands of the law. A clear example is former president Chen Shui-bian, who was charged with embezzling $3. 15 million during his presidency, receiving bribes worth at least $9 million, the laundering of some of the money through Swiss bank accounts, and the forging documents. He had sacrificed the interests of the public for his own and even tried to deny the public of the truth. Such leaders are definitely not role models but rather serve as examples for people to not follow. The final and most important factor of successful leadership is to have foresight and understand the team well. A leader has to be able to set long-term achievable goals for the team, steering the team towards success. This ability to foresee the road ahead for the team and prepare the team according to the conditions is just like the telescope of submarine. A leader must also have the foresight in understanding whether if the measures taken are in the best interest or beneficial to the group. Although measures taken may not be necessarily popular, it will be necessary as long as it is for the long-term benefit of the group. In Singapore, we have the Electronic Road Pricing. This system may not be popular with commuters, with many locals criticizing the system. However, it is effective in preventing heavy congestions. If Singapore did not have such a system coupled with the large population of cars in Singapore, Singaporeans may be facing heavy congestions during rush-hour periods. So, a leader must persevere and push forward what he thinks is the best for the people despite severe criticisms. A last point that a leader needs to recognize is the importance of coordination and cooperation within the team. Coordination is required for the effective reach of goals whereas cooperation is needed so that both the leader and people can help each other, point out each of their weaknesses, allowing the change for the better. This change will bring the entire group to greater heights. To sum up, a leader with vision encompasses the ability to understand what is beneficial and set achievable goals for the team. At the same time, he is also willing to listen to his people and learn about his weaknesses. Only by recognizing his mistakes then can he work on them. In my opinion, this is the best and the core of successful leadership. Successful leadership is not only about winning the hearts and minds of the people but includes a concoction of leading by example and having the foresight to plan ahead. By encompassing all these qualities, then will the people be happy, then will the people respect the leader and then will the team succeed. So here’s my say: one may be able to gain leadership but what defines successful leadership is not just achieving success but also making sure your fellow men are happy and sustaining this balance. Without the latter two, the leader is an authoritarian one. Do you have what it takes to be a successful leader?

The Body Theory - 1247 Words

The personal identity problem is a philosophical conundrum that asks the question, what makes someone the same over time, or what characterizes the preservation of one’s identity? The term identity does not refer to the type of sameness identical twins have, or quantitative identity, but rather refers to numerical identity, that is for X and Y to be identical, everything possessed by X must also be possessed by Y (Leibniz’s Law). With this in mind, one might say they have the same body as they did a year ago so they must be the same person now as they were then. This answer is called the Body Theory, for obvious reasons. It states that personal identity is preserved through the preservation of one’s body. Although this may seem like a good answer on the surface, there are many flaws to the Body Theory. Let’s look at the case of a mad scientist named Dr. Jeckyll, who creates and drinks a mysterious concoction which knocks him out. Upon awaking, Jeckyll has aquired a new set of less than savory mannerisms and habits in replacement of his old ones and knows nothing of Dr. Jeckyll nor has any memories from Jeckyll’s life. After a night of wreaking havoc, this new personality, let’s call him Mr. Hyde, goes to sleep and wakes up the next morning as Jeckyll once again. Jeckyll’s last memory is drinking his concoction before he was knocked out and he knows nothing of Hyde nor his misdeeds. Jeckyll goes about his day and goes to bed but when he wakes up he is no longer Jeckyll, butShow MoreRelatedThe Mind And Body : Theories1174 Words   |  5 PagesThe mind and body are two abstract concepts however; they both can be deduced to a simple principle of materialism. Rene Descartes posed a claim that, the mind and body are not related and concludes that a brain is m ade of matter while a mind is made of â€Å"mental processes, thought and consciousness† (simply psychology). 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In my essay I will discuss why I favor the body theoryRead MoreThe Mind Body Identity Theory1668 Words   |  7 Pagesout the nature of a human person; this has lead to various theories and speculation about the nature of the human mind and body. The question they are tying to answer is whether a human being is made of only the physical, body and brain, or both the physical or the mental, mind. In this paper I will focus on the mind-body Identity Theory to illustrate that it provides a suitable explanation for the mind and body interaction. Identity Theory Identity theorists hold the view that the mental eventsRead Moresoul and body theories Essay774 Words   |  4 Pagesï » ¿Name Course Lecturer Date of submission Soul and Body Theory Many of the ancient theories composed by early Greek philosophers were based on rationalism and empiricism. 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Biological, psychological, and sociological perspectives have applied their different thought processes to produce many theories. Some of these ideas have been discredited, however some remain significant today. Sociological theories differ from biological and psychological theories by looking at external factors rather than internal ones. Biological theories on deviance are the result of looking for answers thatRead MoreThe Theory Of The Mind Body Problem2474 Words   |  10 PagesSonya Cronkrite PHI 344 June 21, 2016 The Mind- Body Problem The mind-body problem is the dilemma of explaining how mental states, events, and processes are related to physical states, events, and processes, given that the human body is a physical thing and the mind is not physical. How does the mind associate with the body if they are not considered the same entities? In this essay I will attempt to persuade you that the mind and the body operate together, one having an effect on the other

Value Chain Analysis Free Essays

value chain analysis Inbound Logistics Operations Marketing Service Outbound Logistics SAP , VCM SAP , CRM – DMS Strategic Alliances Transporters, Convoy Drivers Association Dealer Network, Marketing Research Firms, Vehicle Financing Regional Warehouses, Dealer Workshops, Distributors, TASS 9 Value Chain Analysis: Tata Motors Inbound Logistics Long term contract with service provider’s – transporters and agents Personnel at regional offices for over seeing the smooth transit of goods Transparency and monitoring through deployment of IT – all transactions through SAP DTL supplies for critical high value items. Efficient storage facilities – easy storage and retrieval Operations Capital Equipment Manufacturing division – tooling development capabilities of global standard. Apprentice Trainee Course – ensuring stable source of skilled manpower. We will write a custom essay sample on Value Chain Analysis or any similar topic only for you Order Now Kaizen TPM team – continuous drive to improve efficiencies. Automated manufacturing processes. Distributed manufacturing – Assembly units at South Africa, Thailand, Bangladesh, Brazil etc Maintenance – technical competence Capacity Utilization – Mercedes Benz cars make use of Tata Motors paint shop facilities. Outbound Logistics Stockyards, all across the country Long term contracts with transporters – higher volume of business to transporters ensures competitive price. Regional Sales Office and Vehicle Dispatch Section linked through SAP. Efficient security system for prevention of any kind of pilferage Marketing and Sales Structured approach to understanding the requirements of individual customers – QFD’s conducted at regular intervals. Clear identification of product requirements, leading to development of innovative products – Tata 207 DI, Tata Ace Pan India presence and global footprint. Independent teams for addressing the requirements of institutional customers – Defense, State Transport Units Helping to augment the scarce resources – Fiat selling vehicles through Tata dealerships, in return Tata has access to Fiat’s technology and unutilized capacity. Quick assessment of the changing market dynamics and consumer preferences – Tata 407 LCV Large network of dealers – use of technology : DMS. Service Easy availability of spare parts Efficient collection of data from field and communication to the respective plants Pan India presence, as well as global presence. Large network of workshops – Dealer workshops and TASS Training facilities – for dealer end and TASS personnel Procurement E procurement initiative Global Sourcing Team – China, a key destination for sourcing essential items like tires, power steering units etc. , Steel procured from Belarus Long term relationships with a stable and loyal pool of suppliers Technology driven procurement – SAP and VCM Strategic subsidiaries JV’s – TACO group of companies, Tata Cummins Centralized Strategic Sourcing for key components – FIP’s, Steel etc Group resources – Tata Steel and Tata International Localized supplier base at mfg. locations – low inventory levels How to cite Value Chain Analysis, Essay examples

The Sword in the Stone Essay Example For Students

The Sword in the Stone Essay At the end of The Sword in the Stone, it is true that Kay does receive the rough end of the deal because he, being the son of a noble and a knight, and the Wart, comparatively nothing but a squire to Kay became the King of England when Kay thought himself more qualified and better for the postition. However, throughout the Boys childhood, Kay maintained the dominant position in their relationship. I think that it is only fair that in the end, justice is served and theWart gets to rule over Kay. When the boys were young, Kay maintained a dominant position over the Wart, constantly reminding and humiliating him by saying that he was not a proper son and Kay seemed to regard this as making him inferior in some way. Because Kay constantly reminded the Wart that he was not a proper son and said that he was inferior, upsetting the Wart, he learned to simply give in to Kay and always let him get his own way. After this constant torment and opportunities only available to Kay, I think that it is only deserving that, in the end, the Wart becomes more powerful and important than Kay, Sir Ector and the other people who had always ruled him.I think that the Wart was a better person to Kay and although he may not have been superior to Kay, he certainly had a better personality and was kinder than Kay. We will write a custom essay on The Sword in the Stone specifically for you for only $16.38 $13.9/page Order now With Merlyns education, the Wart learned not only how to lead well, but also to be a better person, and Merlyn taught him much about how to treat other people with respect and to relate better with them. When the Wart meets Robin Wood and Maid Marion, he learns through Marion that women are no different to men and should be treated equally. He is also taught the pointlessness of violence when he requests a joust between Sir Grummore and King Pellinore. Before the joust, Wart thinks that it is noble and brave to fight, but after seeing the Grummore-Pellinore joust, he thinks differently about it. He sees that there is nothing noble or brave about fighting to the death with a friend or fellow knight.Although Kay did get the rough end of the deal in the end, I think that he deserved it, after all the things he did to the Wart during their childhood. He held the dominant position for half of the boys lives, and now the Wart holds the same position (in their relationship) for the later parts of their lives.